Building your brand encompasses a range of activities that are focused on a common goal: creating strategic positioning for your company. Many elements go into brand development including your copy style, layouts and colors, and core messaging. But perhaps nothing is quite as compelling, or can have as significant an effect, as your logo. Once you’ve designed your logo, your work has just begun; you need to creatively use it to ensure maximum exposure to your target market.

Source: http://www.entrepreneur.com/article/0,4621,327433,00.html

Ok, so this article is not necessarily about web marketing. In fact, it barely makes mention of the web. However, I found this article to be interesting, and I am taking away several key points from what I have read. More than anything, I am sharing this article with all of you so that you can enjoy this perspective on how to use your logo effectively and in memorable ways.

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