Building your brand encompasses a range of activities that are focused on a common goal: creating strategic positioning for your company. Many elements go into brand development including your copy style, layouts and colors, and core messaging. But perhaps nothing is quite as compelling, or can have as significant an effect, as your logo. Once you’ve designed your logo, your work has just begun; you need to creatively use it to ensure maximum exposure to your target market.

Source: http://www.entrepreneur.com/article/0,4621,327433,00.html

Ok, so this article is not necessarily about web marketing. In fact, it barely makes mention of the web. However, I found this article to be interesting, and I am taking away several key points from what I have read. More than anything, I am sharing this article with all of you so that you can enjoy this perspective on how to use your logo effectively and in memorable ways.

Many of the points they make in this article seem like common sense to me, but perhaps that is why I enjoyed the article. It’s always a positive thing when you read a “how to” guide on a topic, only to learn that you are already following many of the “best practices” they offer in the guide. For many of you reading this article, you may simply see this as reinforcement. For others, perhaps you’ll pick up a tip or two. Personally, I am making a mental note of these methods, and I hope to incorporate them into my future branding efforts.

One of the counter points I would offer to the author of this article is that much of their points are easier said than done. I work for a small business, the smallest of the small. It seems like it would take years for me to receive any kind of recognition from my logo. Even then, I’m afraid that the recognition may not be from my target audience.

Do you feel that your existing logo is easily recognizable? If not, did you find this article helpful? Leave me a comment and let me know what you think. Also, feel free to critique Digital Mantis, and their logo usage. We are still in the process of finalizing our logo, so your feedback may help us through the process.