With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available. For our SEO and blog marketing consulting service, we have a very long list blog optimization tactics to employ. For this post, I will focus on a short list that can make a difference for any blog.

Source: http://www.searchengineguide.com/odden/007720.html

This is a very basic article covering the optimization of blogs. I found this article to be useful, as I’m just now venturing into the blog realm. A lot of the principles applied in this article are principles that are already readily applied to search engine optimization of websites, so no particular part of this article really jumped out as revolutionary.

There were a few points that were covered that gave me a greater understanding of the blog optimization process. For example, I have heard a lot about blog pinging, but I never really understood the importance of such an act. Basically, pinging allows you to tell RSS feeders, blog search engines and other entities every time that something new is posted on your site!

This is a wonderful concept in my opinion, because it allows you to actively alert people of fresh content on your site, without suffering a penalty for making the alert. This is a departure from some search engines, where you can actually be penalized for alerting them about changes to your website. Plus, with blog software such as wordpress, you can automatically ping blog trackers every time you post! What a great concept!

All in all, I found this post useful because it consolidated much of the information I have already read on blog optimization. It also was written in fairly basic language, which made understanding the article a breeze. I can’t tell you how often I read articles pertaining to web design and search engine optimization and think to myself “what the heck are they talking about?”

Last, I am most happy about this article because it reinforces much of what I am currently doing when I develop blogs, and ensures that my current venture into blogs is being done properly.

Have you thought of creating a blog, but have no idea where to begin? Digital Mantis can help! We have designed blogs for companies of all shapes and sizes, and we would be glad to assist you through the blog development process. We can even make the blog fit seamlessly into your current website!